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Coffee
is probably the worlds most valuable agricultural commodity and
it's available in many different varieties.
The
coffee plant is a small tree, grown in hot, moist climates. The
richer and more flavorful coffees are grown at elevations between
3,000 and 6,000 feet. These coffees are of the arabica variety.
A
coffee tree starts producing coffee about 5 years after planting,
and only yields about 1 pound of green coffee annually. The lower
grown robusta are harvested all at once mechanically, while the
higher grown arabica are picked by hand as they ripen. This makes
the arabica a cleaner, more flavorful cup of coffee.
After
harvesting, the pulp around the bean is removed. This can be done
by drying the coffee and removing the pulp; or by using water to
wash the pulp off. These are known, respectively, as the dry and
wet methods of preparation. Both produce unique and different
flavor profiles, and add to the wide variety of coffee available.
After the pulp is removed, the coffee is dried, sorted, graded,
and bagged according to type and quality. Now it is ready for
exporting.
Debbie's
Books & Gift Shop chooses to purchase only coffees from Coffee
Masters. They purchase only the arabica family and immediately after roasting, the coffee is packaged into
nitrogen-flushed bags. This process forces nitrogen into the
package, replacing the oxygen, that would otherwise quickly age
the coffee. The nitrogen preserves the wonderful flavor
characteristics of fresh-roasted coffee. Debbie's Books & Gift
Shop purchases coffee pre-packaged with a "vent tape"
technology which allows the coffee to de-gas, but prevents
exposure to oxygen. At Debbie's Books & Gift Shop
you are guaranteed freshness in every cup! We order your coffee
directly from the roaster to guarantee you the freshest coffee!
That's why it takes approximately 14 days to receive your
order.
What
happens when coffee is roasted...
The
green coffee bean is made up of fats, proteins, fibers, and
miscellaneous chemicals. The coffee we enjoy so much does not
actually come to life until the coffee is roasted. The heat of
roasting forces the moisture out of the bean, and draws out
various tiny fragrant beads of an oily material. This substance is
not actually an oil, because it dissolves in water - but it is the
flavor essence which we prize as coffee.
During
roasting, the oil gathers in little pockets throughout the heart
of the bean. As the beans are roasted for longer periods and more
moisture is lost, the oil develops further and begins to rise to
the surface of the bean, giving dark roasts their characteristic
oily appearance.
As
the beans roast for a longer period, the bean begins to burn,
creating the bittersweet flavor that is cherished by advocates of
dark-roasted coffee. Dark roasted coffees also contain
considerably less acid and caffeine - these are burned off during
the roasting process.
PRECISION ROASTS
Debbie's Books &
Gift Shop only markets Coffee Masters because they purchase one of the widest selections of roasts available in the
specialty coffee industry.
MASTER
ROAST
An exclusive roast - preferred by the vast majority of Americans.
This roast maximizes the individual flavor characteristics of each
origin by bringing out the best in the bean. Darker roasted
coffees can begin to lose the subtle flavor nuances that create
their unique cup quality! This roast produces a deep beautiful
brown bean pulled from the roaster just before any oils can form
on the surface.
VIENNA
ROAST
Slightly darker than the Master Roast creating a rich, dark brown
bean with just a hint of oil on the surface. A great roast for
blending and using as a strong drip brew.
CAFÉ
ROAST
Preferred by customers who lean towards the "Seattle
Taste". This roast is seconds darker than the Vienna Roast,
producing a richer, dark brown bean with light surface oil. The
flavor is slightly more intense, more European; great for serious
dark roast coffee drinkers!
FRENCH
ROAST
A rich, deep, reddish brown bean with a light shimmering layer of
oil on the surface is the hallmark of a perfectly roasted French
Roast. This roast creates a deeper, darker flavor than the Café
Roast, ideal for use as a strong European style coffee, espresso,
or for blending with lighter roasts.
ESPRESSO
ROAST
As one of the most difficult roasts to perfect, Espresso is
characterized by a very dark brownish black bean with a shiny coat
of oil on the surface. The flavor is very deep with a hint of
smokiness.
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